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Monday, April 30, 2007

Text Message Your Teen on Prom Night

Text Message Your Teen on Prom Night

The Century Council is also launching its second annual safe prom campaign using text message as a creative way to remind teens to make smart decisions and not to drink alcohol during prom night or throughout the year. 


In order to send the text message, family members and friends only need to do the following: Visit Register the teen’s cell phone number, date of prom, and zip code. On prom night, teens will receive the message: “Have fun 2night. Stay safe. Don't drink. Luv u.”  Participants can also receive a confirmation that evening that their message was sent.


The prom text messaging initiative is spearheaded by The Century Council and is supported by The Wireless Foundation, the charitable organization formed by the member companies of CTIA-The Wireless Association, the international association of the wireless telecommunications industry, and Teen Arrive Alive, dedicated to addressing teen driving safety.  The goal of the initiative is to remind teens to stay safe and alcohol-free on prom night and to encourage a dialogue between parents and teens about the dangers of underage drinking. 


Last year during Prom and Graduation Season (April, May, June 2005), 676 youths under the age of 21 killed in alcohol-related traffic fatalities nationwide according to the National Highway Traffic Safety Administration (NHTSA) – stark evidence that Prom and Graduation season is a particularly dangerous time for our nation’s youth. While there has been a nine percent reduction in the number of our youths killed as a result of alcohol-related traffic crashes during the months April through June, much more must be done to address this problem.


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